As part of its pan-European growth strategy, BNP Paribas Real Estate is announcing changes to the leadership of its Advisory business. These changes will strengthen the Advisory business across Europe, enabling greater collaboration between markets and supporting continued growth.
After a career spanning nearly forty years with the company, Laurent Boucher, Deputy Chief Executive Officer of BNP Paribas Real Estate with responsibility for the Advisory business in Europe and CEO of Advisory France, will retire on 31 December 2026.
Throughout his career, Laurent Boucher has contributed to the development of the Advisory business in France and subsequently to its expansion across Europe. As a member of the Executive Board, he has played a major role in shaping BNP Paribas Real Estate’s strategic direction and delivering growth. The Executive Board wishes to express its deep gratitude for his unwavering commitment and the contribution he has made to the company’s success throughout his career.
To ensure a smooth transition, Laurent Boucher will continue to support the company as CEO of Advisory France and a member of BNP Paribas Real Estate Executive Board until 31 December 2026.
With effect from 15 September 2026, Marcus Zorn, is appointed CEO of BNP Paribas Real Estate Advisory. He will retain his current role as a member of BNP Paribas Real Estate Executive Board and CEO of BNP Paribas Real Estate Germany.
This appointment builds on the work undertaken in recent years to develop a pan-European Advisory platform serving BNP Paribas Real Estate’s clients. Drawing on his in-depth knowledge of European markets and his experience leading one of the continent’s largest real estate markets, Marcus Zorn will maintain this momentum by facilitating client access to BNP Paribas Real Estate’s full range of capabilities across Europe.
“The quality of our teams and the breadth of our expertise across Europe give us unique strengths in supporting our clients. I am honoured to build on the work undertaken in recent years. My priority will be to further strengthen synergies between our countries and give clients ever more seamless access to BNP Paribas Real Estate’s best expertise, helping to enhance the performance of their projects,” said Marcus Zorn.
In addition, with effect from 1 January 2027, Brice de Germay will succeed Laurent Boucher as CEO of BNP Paribas Real Estate Advisory France. He has been Deputy CEO of the same entity since last January.
This appointment will ensure that clients continue to receive first-class support in the French market, underpinned by an in-depth understanding of real estate issues, investors and occupiers, which make France the company’s leading Advisory market.
Laurent Boucher said: “I am stepping down with great confidence in the future, inspired by the commitment and professionalism of the teams with whom I have had the privilege of supporting our clients over all these years. I am convinced that they will continue to benefit from the highest level of expertise under Brice de Germay’s leadership and with the support of all the Advisory teams.”
“These governance changes are fully aligned with our ambition to provide clients with ever more integrated support across Europe, combining the proximity of our local teams, the depth of our service offering and the strength of our pan-European network. Through their complementary backgrounds and expertise, Marcus Zorn and Brice de Germay will play key roles in strengthening our Advisory business,” concluded Jean-Maxime Jouis, CEO of BNP Paribas Real Estate.
